It's important for all of us to stay focused on remaining vigilant in the fight against the COVID-19 pandemic. That's why the City of Colorado Springs and El Paso County Public Health are asking residents to “#MaskUpCOS" in a new social media campaign.
“There’s been so much information out there about infection rates, hospitalization rates, shifting data, that the whole pandemic has started to feel really sterile and impersonal,” said Jamie Fabos, chief communications officer for the City of Colorado Springs. “But we know the impacts of this virus are actually the exact opposite. Our spokespeople are individuals within our community who are besiging all our neighbors to think of them, think of others, when deciding whether to go out with that simple layer of protection.”
“We’ve been sending the message that wearing a mask may not be about protecting yourself, but if you are able to reduce the risk for just one person – you could have a much bigger impact than you know,” said Dr. Robin Johnson, Medical Director for El Paso County Public Health. “Also, when you look at our spokespeople, it should strike you that they don’t look vulnerable or unhealthy, but that doesn’t mean that they aren’t, or that they don’t have contact with those at very high risk.”