Area leaders encourage residents to “Don’t Wait. Vaccinate!” in multimedia COVID-19 vaccine outreach campaign

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COLORADO SPRINGS, Colo. -  In an effort to encourage Colorado Springs and El Paso County residents to get the COVID-19 vaccine to help our community overcome the pandemic, the City of Colorado Springs, El Paso County, and  El Paso County Public Health are kicking off a “Don’t Wait. Vaccinate!” campaign.  Campaign video and materials are available at

To motivate and encourage people to get immunized, the campaign shows community members taking part in activities that have been impacted by the pandemic. The campaign includes a schoolteacher, college student, families, a physician from Centura Health, local business owners and everyday people who want to return to the things they miss most. The bilingual “Don’t Wait. Vaccinate!” campaign will be shared on social media, radio, outdoor and print advertising. New graphic and visual elements will be shared over the next several weeks to highlight different aspirational activities.

“I’d like to urge every eligible adult to get their COVID-19 vaccine as soon as possible. It protects you, it protects others, and it is the most effective way to return to the quality of life we all enjoy here in Colorado Springs,” said Colorado Springs Mayor John Suthers.

 “We all want to keep the community healthy with kids in schools and businesses open, which is essential for economic recovery.  The choices we make today will affect our families, neighbors, community and businesses moving forward,” said El Paso County Board Chair Stan VanderWerf.  “We ask the citizens of El Paso County to continue to make thoughtful choices for their health and that of the community, including the decision to get vaccinated.  We are stronger when we come together and do what is necessary to protect ourselves and our neighbors.  Together, we can stay safe and stay open.”

“Working collaboratively our community has made tremendous progress with vaccination efforts, and it’s essential we keep the momentum going. COVID-19 vaccine is the most powerful tool available to end this pandemic.,” said El Paso County Public Health Director Susan Wheelan. “To protect the health of our community and sustain a thriving and vibrant economy, we need to continue vaccinating as many people as safely, quickly and efficiently as possible. I am proud of El Paso County communities for their persistence and resilience in coming together time and time again, taking action to halt the spread of the virus. I urge everyone to join together to get vaccinated as soon as possible to protect yourself, your family, your loved ones and your community.”

Jacen Spector, who participated in the Don’t Wait. Vaccinate! campaign emphasized how the COVID-19 vaccine adds an extra layer of protection, “You wear a seatbelt, you wash your hands, we do those things because that’s the best chance we have to protect yourself. The vaccine is what we have today.” 

The COVID-19 vaccine is safe, effective and free. Residents are encouraged to get more information about COVID-19 vaccine and schedule an appointment by visiting, calling 2-1-1 or texting “vaccine” for English and “vacuna” for Spanish to 667873.

Media and the public are encouraged to share campaign social media messages with the hashtag #DontWaitVaccinate  on the social media feeds (Facebook, Twitter and Instagram) for the City of Colorado Springs, El Paso County and El Paso County Public Health.

The Don’t Wait. Vaccinate! campaign photo/graphics credit:  Lauren McKenzie, REN Creativ. 

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