City launches, a new way to purchase Colorado Springs gear

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COLORADO SPRINGS, Colo. – The City of Colorado Springs has launched a new online store,, featuring Olympic City USA-branded merchandise. The site currently includes 13 products, including a variety of clothing and other accessories, with long-term goals to increase the variety and selection of merchandise based on demand.

“The Olympic City USA branding initiative has always been about boosting three things – civic pride, tourism, and economic development,” said Doug Price, Visit COS president and CEO. “ is a direct extension of those goals. Now, residents can literally wear their love for Colorado Springs on their sleeves and visitors can take home a memory from their stay in our city, all through the convenience of online shopping.”

Until now, Olympic City USA merchandise was only available to purchase at a handful of local retail stores, including the Colorado Springs Airport, the Team USA Shop at the U.S. Olympic & Paralympic Training Center, and the Colorado Springs Pioneers Museum. gives residents and visitors the opportunity to purchase Olympic City USA merchandise from anywhere in the United States.

Because of the City’s branding agreement with the U.S. Olympic & Paralympic Committee (USOPC) to legally use the “Olympic City USA” terminology, the City is able to co-brand merchandise through approved USOPC licensees and can proudly leverage the internationally-recognized Team USA brand.

Proceeds from the online store go towards the Olympic City USA gift trust fund and are used to support youth programming, tourism and civic pride initiatives. With every purchase of Olympic City USA merchandise, a portion of the purchase supports United States Olympic and Paralympic Teams.

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